‘Free’ Pays The Bills

Brandon Clay | November 20, 2009

Business models are a dime a dozen. Some work in one situation but completely fail in another. Markets are not all the same – but then again, that’s what makes business fun and unpredictable.

Find the right model for the right market and you have a winning business.

Although not a business model, in the strictest sense, there’s one concept that has been the foundation for many successful businesses in recent years: FREE. Chris Anderson, Editor in Chief of Wired Magazine, just released Free: The Future of A Radical Price. In his book, Anderson documents how ‘Free’ is taking over the world.

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Humility in Online Copywriting

Brandon Clay | November 13, 2009

I’m a confident guy. It’s one reason I chose marketing as a career. I had this fool idea I could write winning sales letters and beat the best of them.

Even if my competition had been writing for 20 years, I figured I’d find an angle they hadn’t explored – a stone left unturned. Then I would turn a phrase better with my superior wordsmith abilities and win the control.

But I was wrong.

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The Power of Words

Brandon Clay | November 6, 2009

Words are powerful.

Words launch armies. Words elect presidents. Words land you jobs and words convince someone to marry you. But words can do more than that – words can persuade you to take another step along a path where you ultimately pull out your credit card. Words convince you to buy something.

And that’s why we read this stuff: we want people to buy something from us – online.

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