Online Copy & Pay Per Click Advertising
Brandon Clay | December 30, 2009
Old-school copywriters had it hard.
Early practitioners of “scientific advertising” (aka – direct marketing) like Claude Hopkins and John Caples were meticulous in their efforts to measure advertising results. Hopkins would often count coupons after a test campaign. The results determined whether a larger advertising venture would be profitable.
Caples was no different. In his Tested Advertising Methods, 5th Edition, the author described the tedious nature the process…
Click for more Online Copy & Pay Per Click AdvertisingFour Things Cutco Teaches About Online Sales
Brandon Clay | December 23, 2009
Not long ago, a family friend came over to the house. But this was no courtesy visit.
Our friend wasn’t interested in small talk. “Joe” was out for a sale. Joe sold Cutco knives. He had a bag full of knives and head full of stories – not to mention a stack of order forms waiting to be filled out.
As I thought about Joe’s pitch, I noticed some similarities between his Cutco spiel and an online sale. I’ve outlined the process to help you map your process for selling online.
Click for more Four Things Cutco Teaches About Online SalesWhy Headlines Are Like Bait
Brandon Clay | December 17, 2009
As an online copywriter, you are a fisherman – or fisher if that suits you. Your job is to catch as many fish as possible while you’re at sea. But you don’t want just any fish. You want fish with the best prospects for a good meal. In other words, you want mahi mahi, not minnows.
To catch mahi, you’ll need mahi bait. Throw out something your beloved fish hates and you’ll have no chance for success. You’ll never get a bite. Without a bite, the fisherman goes hungry. Your bait is that important. But throw out the right bait and you’re reeling in mahi for hours.
Click for more Why Headlines Are Like Bait7 Questions to Ask Before Starting PPC
Brandon Clay | December 10, 2009
Before you build a house you must lay a foundation – before you start PPC you gotta do the same thing. In order to be successful in pay per click, ask some basic questions about your online efforts.
That’s why I’ve compiled 7 questions designed to lay the foundation for a solid PPC account. Whether you just use Google, Bing, or you’re working in multiple search engines, these questions should help focus your PPC efforts.
Click for more 7 Questions to Ask Before Starting PPC4 Ways Everyday People Make Money Online
Brandon Clay | December 3, 2009
One of my friends is now learning the ropes of internet marketing. I’m a little further down the road than he is. As I thought about this whole process again, it made me wonder:
How does somebody make money online?
There are four ways that regular, everyday people make money online. These four ways – or a combination of them – is the foundation for any solid internet business. In other words, if you’re just starting out and you have no idea where to begin, look to build your online business in one of these four areas.
Click for more 4 Ways Everyday People Make Money Online