Relevance Rules in PPC
Brandon Clay | January 29, 2010
Search works because of relevance. Searchers return to the engines because their questions are answered with the engine’s relevant results.
If the searcher agrees with the answer, the engine is rewarded by trust and returning visits. If the engine fails to provide relevant results, then searchers find another place to search. The engine loses a customer and the searcher goes to Google. That’s the way it works for a search engine customer.
It’s no different for your customers.
Click for more Relevance Rules in PPC6 Ways Businesses Buy Low and Sell Higher
Brandon Clay | January 19, 2010
Everyone knows the most basic rule in the stock market: “buy low, sell high”.
Buying stocks lower than where you sell ensures your survival as a broker, trader, or investor. If you can do that on a consistent basis, you can get a job on Wall Street – or better yet, start your own investment blog.
But buying low and selling high is bigger than the markets. What is true for hedge fund managers is also true for business owners. Successful online businesses must find ways to buy something for less than they sell it for – on a consistent basis.
Click for more 6 Ways Businesses Buy Low and Sell HigherThe Secret of Successful Pilots and Marketers
Brandon Clay | January 15, 2010
Airline pilots aren’t born – they’re made. Each pilot’s story is different.
Maybe little Jack takes a plane trip on a family vacation. The seven-year-old Jack passes the cockpit on his way to his seat. He spies the high-tech gadgetry, the pilots in their starched uniforms, and the small windows above the massive super-computer that commands the flying hunk of metal.
Little Jack is in awe. Jack fantasizes about walking onto the flight deck and sitting in the captain’s chair. He imagines radioing air traffic control, navigating the runway, and throttling the massive Boeing into the sky. He almost-naively imagines, “I could do that.”
Click for more The Secret of Successful Pilots and MarketersWhy PPC Campaign Settings Matter
Brandon Clay | January 7, 2010
Pay per click settings are important.
If you don’t deliver your message to the right geographical location, at the right time, and on the right devices, you could be wasting your PPC budget. Get the wrong settings and you’re bleeding money. That’s why you should review your PPC campaign settings.
As a hat-tip to traditional print advertising, pay per click accounts are organized by campaigns. Campaign organization is crucial to your advertising success, just like the old days of counting coupon returns. For our purposes, we are only reviewing PPC campaign settings on the Google search network.
Click for more Why PPC Campaign Settings Matter