Google Killed the Yellow Pages
Brandon Clay | February 26, 2010
The internet revolutionized the local business world.
In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what worked.
The Yellow Pages were effective. Local business advertising budgets were well spent in the Yellow Pages. To grow your business, that’s where you had to be. The same can be said for newspaper advertisements. People trusted newspapers in a similar way they trusted the big yellow book.
Click for more Google Killed the Yellow PagesMining the Search Query Report
Brandon Clay | February 19, 2010
The search query report is the search engine’s gift to search marketers.
Keywords are what you bid on as an advertiser, but search queries are what searchers type into the search engine. The Search Query Report provides you with actual queries and data associated with those queries.
Click for more Mining the Search Query ReportGet Local Listings At Other Sites
Brandon Clay | February 13, 2010
Search engine traffic is one of the best forms of non-referral traffic on the internet. But it’s not the only form of traffic for your local business.
As powerful as search engines are, local consumers still get their information from non-search sources. Many online consumers go to the online equivalent to the Yellow Pages – often called the Internet Yellow Pages, or IYP. Last month, there were almost 20,000,000 unique visitors at YellowPages.com.
Click for more Get Local Listings At Other SitesHow to Sign-Up Your Local Business with Google, Yahoo, and Bing
Brandon Clay | February 5, 2010
Local listings now display in every major search engine. They are usually under the initial Paid/PPC listings, but before organic results. Local listings often include a map next to the results –that’s why you know these listings are local listings instead of the regular organic listings.
If possible, Google displays the top-7 results for local listings. It was known as the “10-Pack” but it has now been truncated to “7-Pack”. Keep in mind, Google has 60-70% of the search market, so make sure to submit your local business to Google first. Yahoo and Bing/MSN also show similar results.
Click for more How to Sign-Up Your Local Business with Google, Yahoo, and Bing