Top 5 Link Rules for SEO
Brandon Clay | April 30, 2010
Link building is one of the foundational elements of search engine optimization. Link building is one of the main off-page portions of on-page and off-page SEO factors. Without a solid network of backlinks, your website will be invisible to search engine’s organic results. That’s why it’s important to know some link basics.
These five rules should help you understand the reason behind links and why you need more links pointing to your website. Remember, more links means more traffic – both from the actual links, but especially from the search engines.
Click for more Top 5 Link Rules for SEOLocal Business Mistake #5: Not Advertising
Brandon Clay | April 16, 2010
Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their most prominent online real estate for advertising. You can rent the internet’s most valuable space by advertising.
The goal in local business online advertising is to put your message in front of the right people at the right time to get conversions. Conversions can be anything from a getting a phone call to having a prospect download a white paper.
Click for more Local Business Mistake #5: Not AdvertisingLocal Business Mistake #4: Ignoring Organic Search
Brandon Clay | April 11, 2010
Search engines are the highest trafficked sites on the internet. According to Alexa, Google gets more monthly visits than any other website. Yahoo and MSN search (Live, Bing, MSN) are not far behind. As a business owner with a website, you can tap into the traffic potential of the search engines for free.
How do you do it?
Search engines like relevance. Search engines succeed when users type in search queries, get relevant results, and click on pages to find relevant information. The goal of your website is to provide relevant content to those prospects searching for information about your products and services.
Click for more Local Business Mistake #4: Ignoring Organic SearchLocal Business Mistake #3: Hidden Contact Info
Brandon Clay | April 2, 2010
As a local business, you have two very valuable assets in your marketing arsenal. Without both of these items, your business will fail. These items are your phone number & your address.
These two items are essential to your success. If prospects can’t find this information you won’t be buying groceries. And still, why are they sometimes so hard to find on many local business websites?
Click for more Local Business Mistake #3: Hidden Contact Info