What is Local Optimization?

Brandon Clay | July 21, 2010

Before social media optimization (SMO) started taking over the world, local optimization (aka local SEO) was making headway.

Although not as sexy as social media, local optimization could be even more powerful for mom-and-pop businesses like doctors, pet stores, hair stylists, and any other business dependent on local customers.

Local optimization is concerned with two types of optimization: local search engine traffic & local non-search engine traffic. I’m primarily concerned with local search engine traffic for this post.

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The Sales Funnel in Pay Per Click Advertising

Brandon Clay | July 8, 2010

Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but neither is it for first graders. It’s an old, essential concept and is still applicable today – especially in pay per click advertising (PPC).

For starters, let’s review the sales funnel. The concept is simple. Business development can be viewed as a funnel with a wide opening at top. The marketer’s job is to put as many leads into the funnel as possible. Leads go into the funnel and through a magical process of nurture and time you get sales from your efforts.

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