Google Analytics Audit: A 21-Point Review

Brandon Clay | September 13, 2010

If you’ve been running Google Analytics (GA) for awhile, you should probably audit your account. Your findings will give you some actionable online marketing direction. It will also ensure you’re getting the right data in your GA account.

I recently compiled this GA checklist while working with a client. I thought it would be helpful for anyone else needing a Google Analytics audit.