By Brandon Clay|2017-10-11T15:50:08+00:00October 10th, 2017|
Before social media optimization (SMO) started taking over the world, local optimization (aka local SEO) was making headway.
Although not as sexy as social media, local optimization could be even more powerful for mom-and-pop businesses like doctors, pet stores, hair stylists, and any other business dependent on local customers.
Local optimization is concerned with two types of optimization: local search engine traffic & local non-search engine traffic. I’m primarily concerned with local search engine traffic for this post.
Top 3 Web Design Mistakes Local Businesses Make: Uncertain Location, NOT Designed for Conversions, Non-Responsive Design.Most local businesses have websites now. That’s a good thing. But the problem is many local businesses don’t have a good website. In today’s video we cover the top 3 web design mistakes that local businesses commit.
Before you build a house, you need a good foundation.
The same is true in digital marketing. Last week we talked about getting a Hero Message. That’s huge to connect your target audience to your company in a one-line message. But it doesn’t stop there. This week, we cover value propositions.
We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are progressive and aim to help make you a better digital marketer in quick-like fashion.