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What is Local Optimization?

By |October 10th, 2017|

Before social media optimization (SMO) started taking over the world, local optimization (aka local SEO) was making headway. Although not as sexy as social media, local optimization could be even more powerful for mom-and-pop businesses like doctors, pet stores, hair stylists, and any other business dependent on local customers. Local optimization is concerned with two types of optimization: local search engine traffic & local non-search engine traffic. I’m primarily concerned with local search engine traffic for this post.

Best Traffic Source for Lawyers: Local SEO (Video)

By |July 11th, 2017|

What is a traffic source, the best traffic source (local organic search) and why it’s crucial your law firm is getting that traffic.

Video: Best Traffic Source for Senior Living Communities – Local SEO

By |June 28th, 2017|

What is a traffic source, the best traffic source (local organic search) and why it’s crucial your community is getting that traffic.

5: Top 3 Web Design Mistakes for Local Businesses (Video)

By |June 22nd, 2017|

Top 3 Web Design Mistakes Local Businesses Make: Uncertain Location, NOT Designed for Conversions, Non-Responsive Design.Most local businesses have websites now. That’s a good thing. But the problem is many local businesses don’t have a good website. In today’s video we cover the top 3 web design mistakes that local businesses commit.

Marketing Tip 4: Identify Your Top Conversions

By |May 31st, 2017|

What are conversions, why you need them, and some examples of good conversions for ecommerce and service-based marketing websites.

Video Pro Tip #3: Nail Your Value Propositions

By |May 25th, 2017|

Before you build a house, you need a good foundation. The same is true in digital marketing. Last week we talked about getting a Hero Message. That’s huge to connect your target audience to your company in a one-line message. But it doesn’t stop there. This week, we cover value propositions.

Video Pro Tip #2: Get A Hero Message

By |May 16th, 2017|

What’s a hero message and three good examples of how companies connect with their target audience members.

There’s so much to know about digital marketing it’s hard to know where to start optimizing. If you already have a business, do you build a better website or do you start buying keywords [...]

Video Pro Tip #1: Who Are You

By |May 12th, 2017|

We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are progressive and aim to help make you a better digital marketer in quick-like fashion.

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Every organization […]

Top 10 Reasons To Use Google Analytics on Your Community Website

By |April 25th, 2017|

 

Marketing has become more complicated in the past so many years – but it’s also become easier.

Even for senior living communities.

One of the ways it’s easier is all the data we have that didn’t exist […]