Brandon Clay is now a Digital Strategist with Coalition Technologies.com. If you're looking for a solid digital partner, I'd love to chat more. Checkout the case studies, team, and awesome results for clients at CoalitionTechnologies.com.

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SEO Case Study: 100+ Attorney Law Firm Saw 60% More Organic/Direct Conversions in 2016

By |February 23rd, 2017|

A 100+ attorney law firm in the Midwest improved organic/direct new users by 10,000+ users (+24%), sessions by 10,000+ (+17%), and conversions by 1500+ (+60%) last year from basic SEO engagement.

Our team began helping a law firm on the SEO side in late 2015. The law firm operates in a mid-size city in a US-Midwestern […]

SEO Case Study: Boutique Law Firm New Users Up 68% in 2016

By |January 19th, 2017|

Small law firm in major US city dramatically improves organic search new users (68%), SEO sessions (49%), and mobile traffic (48%) last year in highly competitive market.

Our team started working with a boutique law firm in late 2015. The law firm operates in a major US city  and is extremely competitive in organic search optimization. […]

The Complete Digital Marketing Checklist for Senior Living Communities

By |August 23rd, 2016|

We recently compiled an ebook-length checklist for senior living community marketing. This checklist is designed to cover the essential areas of digital marketing for senior living communities so your community can compete in the local digital market.

The checklist covers 10 major areas to consider when marketing a senior living community including:

Know Your Community
Understand Your Market
Get […]

2015 Results for 3 SEO Projects

By |January 18th, 2016|

Three SEO projects and their results in 2015.
We’ve now entered the 6th year of Search Traffic Pro and we continue to see optimization results for our clients. Here are the results and activities for three, very different websites we worked on last year.
1. Trading Education Podcast Promotion
On April 17, 2015, we launched a trading podcast […]

The Complete PPC Management Checklist

By |July 15th, 2015|

How to manage a pay-per-click advertising account from keywords to networks to everything in between.
I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago, I put together a checklist to help manage my PPC clients.

Hopefully, it […]

The 4-Legged Chair of Digital Marketing Success

By |July 8th, 2015|

A big picture view of how to succeed with an online business for the long haul.

You need four legs on a chair for stability.

Two-and-three legged chairs topple over with little outside force. A one legged chair is like a pogo stick – worthless for stability. But a 4-legged chair…that’s stable.

The same is true of your […]

3 SEO Strategies I Put to the Test This Month

By |May 28th, 2013|

At the beginning of the month, I let you in on 3 SEO strategies I would put to the test in order to gain new content partners and boost SEO.  As promised, here is my follow up post to let you know how my new strategies worked out.

1)  Finding Content Partners

This month, I tried to […]

5 Things I Learned About Business From Watching the Office

By |May 18th, 2013|

This week marked the series finale of beloved show “The Office.”  For the past nine seasons, we have watched all the antics that went on at Dunder Mifflin, a fictional paper company and this ending has lead me to think about just what I’ve learned about business from watching the show.

 

Working from home can get […]

3 SEO Strategies I will Put to the Test This Month

By |May 7th, 2013|

In SEO, it is always important to be shifting our strategies as our industry is constantly changing.  This month I would like to share some of my shifting strategies with you and perhaps I will follow up with a post on how they worked out toward the end of the month!

 
1)  Finding Content Partners
Link Prospector […]

The Price We Pay in Paying for Links

By |April 26th, 2013|

As SEO becomes a more competitive game, many bloggers are starting to realize that rather than funding their blogs through advertisements they can make top dollar off of paid links.

 

With this becoming a more prominent practice, we want to share with you what links are worth paying for and what links are not.  Paying for […]