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Video Pro Tip #2: Get A Hero Message

What’s a hero message and three good examples of how companies connect with their target audience members.

There’s so much to know about digital marketing it’s hard to know where to start optimizing. If you already have a business, do you build a better website or do you start buying keywords [...]
By |May 16th, 2017|Business, Copywriting, Design, Digital Marketing|0 Comments

Video Pro Tip #1: Who Are You

We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are progressive and aim to help make you a better digital marketer in quick-like fashion.

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Every organization should ask and answer three questions when they’re trying to understand who they are.

1. Why Do You Exist?
2. Who Do […]

By |May 12th, 2017|Business, Digital Marketing, Online Marketing|0 Comments

The Complete PPC Management Checklist

How to manage a pay-per-click advertising account from keywords to networks to everything in between.
I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago, I put together a checklist to help manage my PPC clients.

Hopefully, it […]

By |July 15th, 2015|Business, Pay Per Click (PPC), PPC 101, Web Analytics|0 Comments

The 4-Legged Chair of Digital Marketing Success

A big picture view of how to succeed with an online business for the long haul.

You need four legs on a chair for stability.

Two-and-three legged chairs topple over with little outside force. A one legged chair is like a pogo stick – worthless for stability. But a 4-legged chair…that’s stable.

The same is true of your […]

By |July 8th, 2015|Business, Digital Marketing|0 Comments

3 SEO Strategies I Put to the Test This Month

At the beginning of the month, I let you in on 3 SEO strategies I would put to the test in order to gain new content partners and boost SEO.  As promised, here is my follow up post to let you know how my new strategies worked out.

1)  Finding Content Partners

This month, I tried to […]

By |May 28th, 2013|Business, Online Marketing, SEO, Social Media|0 Comments

5 Things I Learned About Business From Watching the Office

This week marked the series finale of beloved show “The Office.”  For the past nine seasons, we have watched all the antics that went on at Dunder Mifflin, a fictional paper company and this ending has lead me to think about just what I’ve learned about business from watching the show.

 

Working from home can get […]

By |May 18th, 2013|Business, Productivity, SEO|0 Comments

3 SEO Strategies I will Put to the Test This Month

In SEO, it is always important to be shifting our strategies as our industry is constantly changing.  This month I would like to share some of my shifting strategies with you and perhaps I will follow up with a post on how they worked out toward the end of the month!

 
1)  Finding Content Partners
Link Prospector […]

By |May 7th, 2013|Business, Online Marketing, SEO|0 Comments

Simple Steps to Optimize Your Facebook Company Page

Next to Google+, Facebook is the social media site that most effects your rankings and this week I met with a great company, Dick Clay – State Farm, to share some of my own tips for Facebook company page optimization.

 

 

 

 
1) Gaining Fans
This can be a difficult aspect for Facebook company pages but also the most […]

By |April 11th, 2013|Business, Online Marketing, Social Media|0 Comments

The Benefits of Work From Home for SEO

Earlier this week, the CEO of Yahoo, Marissa Mayer ordered the company a strict no work from home policy.  She believes face-to-face interactions are important for business, but often in SEO we don’t get the opportunity to work face-to-face.
[…]

By |March 2nd, 2013|Business, Productivity, SEO, Uncategorized|0 Comments

5 Top Events for SXSW Interactive

As an Austin based company, we love playing host to techies from all over the world for the SXSW interactive conference and with only a month to go, we’d love to share our top picks of startups and events we are dying to check out.
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By |February 18th, 2013|Business, SEO, SXSW|0 Comments