Brandon Clay is now a Digital Strategist with Coalition Technologies.com. If you're looking for a solid digital partner, I'd love to chat more. Checkout the case studies, team, and awesome results for clients at CoalitionTechnologies.com.

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Video Pro Tip #2: Get A Hero Message

By |May 16th, 2017|

What’s a hero message and three good examples of how companies connect with their target audience members.

There’s so much to know about digital marketing it’s hard to know where to start optimizing. If you already have a business, do you build a better website or do you start buying keywords [...]

Video Pro Tip #1: Who Are You

By |May 12th, 2017|

We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are progressive and aim to help make you a better digital marketer in quick-like fashion.

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Every organization should ask and answer three questions when they’re trying to understand who they are.

1. Why Do You Exist?
2. Who Do […]

The Complete PPC Management Checklist

By |July 15th, 2015|

How to manage a pay-per-click advertising account from keywords to networks to everything in between.
I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago, I put together a checklist to help manage my PPC clients.

Hopefully, it […]

The 4-Legged Chair of Digital Marketing Success

By |July 8th, 2015|

A big picture view of how to succeed with an online business for the long haul.

You need four legs on a chair for stability.

Two-and-three legged chairs topple over with little outside force. A one legged chair is like a pogo stick – worthless for stability. But a 4-legged chair…that’s stable.

The same is true of your […]

3 SEO Strategies I Put to the Test This Month

By |May 28th, 2013|

At the beginning of the month, I let you in on 3 SEO strategies I would put to the test in order to gain new content partners and boost SEO.  As promised, here is my follow up post to let you know how my new strategies worked out.

1)  Finding Content Partners

This month, I tried to […]

5 Things I Learned About Business From Watching the Office

By |May 18th, 2013|

This week marked the series finale of beloved show “The Office.”  For the past nine seasons, we have watched all the antics that went on at Dunder Mifflin, a fictional paper company and this ending has lead me to think about just what I’ve learned about business from watching the show.

 

Working from home can get […]

3 SEO Strategies I will Put to the Test This Month

By |May 7th, 2013|

In SEO, it is always important to be shifting our strategies as our industry is constantly changing.  This month I would like to share some of my shifting strategies with you and perhaps I will follow up with a post on how they worked out toward the end of the month!

 
1)  Finding Content Partners
Link Prospector […]

Simple Steps to Optimize Your Facebook Company Page

By |April 11th, 2013|

Next to Google+, Facebook is the social media site that most effects your rankings and this week I met with a great company, Dick Clay – State Farm, to share some of my own tips for Facebook company page optimization.

 

 

 

 
1) Gaining Fans
This can be a difficult aspect for Facebook company pages but also the most […]

The Benefits of Work From Home for SEO

By |March 2nd, 2013|

Earlier this week, the CEO of Yahoo, Marissa Mayer ordered the company a strict no work from home policy.  She believes face-to-face interactions are important for business, but often in SEO we don’t get the opportunity to work face-to-face.
[…]

5 Top Events for SXSW Interactive

By |February 18th, 2013|

As an Austin based company, we love playing host to techies from all over the world for the SXSW interactive conference and with only a month to go, we’d love to share our top picks of startups and events we are dying to check out.
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