Local Business Mistake #1: Wrong Mindset
Brandon Clay | March 19, 2010
Local businesses have a big challenge today. Since most small businesses have websites, a simple online presence doesn’t cut it anymore. The market doesn’t care if you have a website. It’s almost like having a phone number…everyone has one now. If you boast about your new website, your prospect secretly asks, “So what!?”.
Do you remember the 1989 movie Field of Dreams? In the film, Kevin Costner‟s character, Ray Kinsella, is prompted by an unknown voice to build a baseball field in the middle of his farm. The voice said, “If you build it, he will come.” Kinsella built a baseball field and his childhood hero “Shoeless” Joe Jackson came.
Click for more Local Business Mistake #1: Wrong MindsetGoogle Killed the Yellow Pages
Brandon Clay | February 26, 2010
The internet revolutionized the local business world.
In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what worked.
The Yellow Pages were effective. Local business advertising budgets were well spent in the Yellow Pages. To grow your business, that’s where you had to be. The same can be said for newspaper advertisements. People trusted newspapers in a similar way they trusted the big yellow book.
Click for more Google Killed the Yellow Pages6 Ways Businesses Buy Low and Sell Higher
Brandon Clay | January 19, 2010
Everyone knows the most basic rule in the stock market: “buy low, sell high”.
Buying stocks lower than where you sell ensures your survival as a broker, trader, or investor. If you can do that on a consistent basis, you can get a job on Wall Street – or better yet, start your own investment blog.
But buying low and selling high is bigger than the markets. What is true for hedge fund managers is also true for business owners. Successful online businesses must find ways to buy something for less than they sell it for – on a consistent basis.
Click for more 6 Ways Businesses Buy Low and Sell HigherThe Secret of Successful Pilots and Marketers
Brandon Clay | January 15, 2010
Airline pilots aren’t born – they’re made. Each pilot’s story is different.
Maybe little Jack takes a plane trip on a family vacation. The seven-year-old Jack passes the cockpit on his way to his seat. He spies the high-tech gadgetry, the pilots in their starched uniforms, and the small windows above the massive super-computer that commands the flying hunk of metal.
Little Jack is in awe. Jack fantasizes about walking onto the flight deck and sitting in the captain’s chair. He imagines radioing air traffic control, navigating the runway, and throttling the massive Boeing into the sky. He almost-naively imagines, “I could do that.”
Click for more The Secret of Successful Pilots and Marketers4 Ways Everyday People Make Money Online
Brandon Clay | December 3, 2009
One of my friends is now learning the ropes of internet marketing. I’m a little further down the road than he is. As I thought about this whole process again, it made me wonder:
How does somebody make money online?
There are four ways that regular, everyday people make money online. These four ways – or a combination of them – is the foundation for any solid internet business. In other words, if you’re just starting out and you have no idea where to begin, look to build your online business in one of these four areas.
Click for more 4 Ways Everyday People Make Money Online