Video Pro Tip #2: Get A Hero Message

What’s a hero message and three good examples of how companies connect with their target audience members.

There’s so much to know about digital marketing it’s hard to know where to start optimizing. If you already have a business, do you build a better website or do you start buying keywords [...]
By |May 16th, 2017|Business, Copywriting, Design, Digital Marketing|0 Comments

Keep Blogging: Fight Writer’s Block & Find Inspiration

How to keep blogging by finding inspiration, answering questions, reading old posts, and staying motivated.

By |December 15th, 2012|Copywriting, SEO, SEO - Advanced|0 Comments

How To Succeed In An Online Marketing Career

To me, career success is enjoying what I do and getting paid well to do it. Prior to my current occupation in online marketing, I had several jobs that I didn’t want to return to on Monday morning. Some were worse than others. When I was selling at Dell, there were days when I wanted to walk to my car and not come back. Some jobs were better than others like teaching middle school kids at a Christian School. That was fun, but it didn’t pay a single-income family’s bills.
By |November 12th, 2012|Business, Copywriting, Online Marketing, Sales|0 Comments

Online Copy & Pay Per Click Advertising

Old-school copywriters had it hard. Early practitioners of "scientific advertising" (aka - direct marketing) like Claude Hopkins and John Caples were meticulous in their efforts to measure advertising results. Hopkins would often count coupons after a test campaign. The results determined whether a larger advertising venture would be profitable. Caples was no different. In his Tested Advertising Methods, 5th Edition, the author described the tedious nature the process...
By |December 30th, 2009|Copywriting, Pay Per Click (PPC)|0 Comments

Four Things Cutco Teaches About Online Sales

Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn't interested in small talk. "Joe" was out for a sale. Joe sold Cutco knives. He had a bag full of knives and head full of stories - not to mention a stack of order forms waiting to be filled out. As I thought about Joe's pitch, I noticed some similarities between his Cutco spiel and an online sale. I've outlined the process to help you map your process for selling online.
By |December 23rd, 2009|Copywriting, Sales|0 Comments

Why Headlines Are Like Bait

As an online copywriter, you are a fisherman - or fisher if that suits you. Your job is to catch as many fish as possible while you're at sea. But you don't want just any fish. You want fish with the best prospects for a good meal. In other words, you want mahi mahi, not minnows. To catch mahi, you'll need mahi bait. Throw out something your beloved fish hates and you'll have no chance for success. You'll never get a bite. Without a bite, the fisherman goes hungry. Your bait is that important. But throw out the right bait and you're reeling in mahi for hours.
By |December 17th, 2009|Copywriting|0 Comments

Humility in Online Copywriting

I'm a confident guy. It's one reason I chose marketing as a career. I had this fool idea I could write winning sales letters and beat the best of them. Even if my competition had been writing for 20 years, I figured I'd find an angle they hadn't explored - a stone left unturned. Then I would turn a phrase better with my superior wordsmith abilities and win the control. But I was wrong.
By |November 13th, 2009|Copywriting|1 Comment

The Power of Words

Words are powerful. Words launch armies. Words elect presidents. Words land you jobs and words convince someone to marry you. But words can do more than that - words can persuade you to take another step along a path where you ultimately pull out your credit card. Words convince you to buy something. And that's why we read this stuff: we want people to buy something from us - online.
By |November 6th, 2009|Business, Copywriting|0 Comments