Top 7 Places To Be Listed For Local Search
Danielle Devereux | May 15, 2011
It isn’t hard to get your site listed and your profile built out on these websites, it’s just a little tedious. That’s why search engine optimization firms charge a lot to do it for you.
If you do it yourself you can save a bunch of money here and utilize their services for more strategic endeavors. It is free to create a business profile on all the sites listed below.
Click for more Top 7 Places To Be Listed For Local SearchWhat is Local Optimization?
Brandon Clay | July 21, 2010
Before social media optimization (SMO) started taking over the world, local optimization (aka local SEO) was making headway.
Although not as sexy as social media, local optimization could be even more powerful for mom-and-pop businesses like doctors, pet stores, hair stylists, and any other business dependent on local customers.
Local optimization is concerned with two types of optimization: local search engine traffic & local non-search engine traffic. I’m primarily concerned with local search engine traffic for this post.
Click for more What is Local Optimization?Local Business Mistake #5: Not Advertising
Brandon Clay | April 16, 2010
Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their most prominent online real estate for advertising. You can rent the internet’s most valuable space by advertising.
The goal in local business online advertising is to put your message in front of the right people at the right time to get conversions. Conversions can be anything from a getting a phone call to having a prospect download a white paper.
Click for more Local Business Mistake #5: Not AdvertisingLocal Business Mistake #4: Ignoring Organic Search
Brandon Clay | April 11, 2010
Search engines are the highest trafficked sites on the internet. According to Alexa, Google gets more monthly visits than any other website. Yahoo and MSN search (Live, Bing, MSN) are not far behind. As a business owner with a website, you can tap into the traffic potential of the search engines for free.
How do you do it?
Search engines like relevance. Search engines succeed when users type in search queries, get relevant results, and click on pages to find relevant information. The goal of your website is to provide relevant content to those prospects searching for information about your products and services.
Click for more Local Business Mistake #4: Ignoring Organic SearchLocal Business Mistake #3: Hidden Contact Info
Brandon Clay | April 2, 2010
As a local business, you have two very valuable assets in your marketing arsenal. Without both of these items, your business will fail. These items are your phone number & your address.
These two items are essential to your success. If prospects can’t find this information you won’t be buying groceries. And still, why are they sometimes so hard to find on many local business websites?
Click for more Local Business Mistake #3: Hidden Contact Info