Complete Online Marketing Package: $97?!

Brandon Clay | May 27, 2010

Get the complete online marketing package for $97?

Just wanted to send a quick note to readers of Search Traffic Pro. Due to some recent economic circumstances in the Search Traffic Pro’s household, I’m expanding my services for new clients. Instead of charging the regular $500 for all services (SEO, PPC, SMO, Local, Analytics, Consulting), I’m offering a one-month introductory $97 for everything.

This means you get all the regular services like search engine optimization, pay per click advertising, social media optimization, local business optimization, web analytics, and online marketing consulting – at a deep discount.

*Sorry – this offer has expired :(

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Local Business Mistake #2: No Clear Direction

Brandon Clay | March 26, 2010

Why local businesses can't get customers online: no clear direction.

Direct marketing, aka, “junk mail”, preceded internet marketing by many decades. Direct marketers mailed to consumers and businesses long before Google’s founders were born. Direct marketers understood marketing – they are still masters of the medium.

One of the most important aspects of any direct marketing package is the call to action. The call to action is what the company wants a prospect to do when they get a letter in the mail? For example, do they want somebody to fill out a credit card application or call GEICO for a quote? Whatever it is, direct marketers are very clear on their call to action.

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The Secret of Successful Pilots and Marketers

Brandon Clay | January 15, 2010

Practice: What Makes a Marketer So Good

Airline pilots aren’t born – they’re made. Each pilot’s story is different.

Maybe little Jack takes a plane trip on a family vacation. The seven-year-old Jack passes the cockpit on his way to his seat. He spies the high-tech gadgetry, the pilots in their starched uniforms, and the small windows above the massive super-computer that commands the flying hunk of metal.

Little Jack is in awe. Jack fantasizes about walking onto the flight deck and sitting in the captain’s chair. He imagines radioing air traffic control, navigating the runway, and throttling the massive Boeing into the sky. He almost-naively imagines, “I could do that.”

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