3 Quick Tips For Writing Killer PPC Ads
Danielle Devereux | May 26, 2011
The term PPC refers to hyper-targeted advertising on the search engines. If you do it right you can make a bundle. If you do it wrong, well then, you might as well have ran a million dollar ad for skinny jeans during the Super Bowl.
These are my 3 quick tips for a PPC ad that will be killer.
Click for more 3 Quick Tips For Writing Killer PPC AdsHow Online Marketing Fits Together
Brandon Clay | December 26, 2010
Things have been quiet in Search Traffic Pro Land – at least on this site. But things have been poppin’ on the work front. Paid traffic is converting, organic rankings are rising, and local traffic is heading to clients’ sites – but I guess you wouldn’t know that from reading this feed.
So instead of throwing up a half-baked post, I’m instead sending you to a client’s site where I guest post every month. It’s a big picture post showing you how everything fits together for an online business. Enjoy.
Click for more How Online Marketing Fits TogetherThe Magic of Keywords in PPC Advertising
Brandon Clay | October 10, 2010
Did you know your prospects are already thinking about your products or services?
The age-old problem in advertising is not ‘if’ there’s a need. Rather, the big question is how to connect your business’ solution with the prospect’s already existing needs. Good advertising connects prospects questions they’re already thinking to your business’ answers. Consequently, a successful business must properly answer the questions in their prospect’s head.
Click for more The Magic of Keywords in PPC AdvertisingThe Sales Funnel in Pay Per Click Advertising
Brandon Clay | July 8, 2010
Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but neither is it for first graders. It’s an old, essential concept and is still applicable today – especially in pay per click advertising (PPC).
For starters, let’s review the sales funnel. The concept is simple. Business development can be viewed as a funnel with a wide opening at top. The marketer’s job is to put as many leads into the funnel as possible. Leads go into the funnel and through a magical process of nurture and time you get sales from your efforts.
Click for more The Sales Funnel in Pay Per Click AdvertisingRock Your Adwords Campaigns with Reports
Brandon Clay | June 14, 2010
The pay per click consultant is only as good as the reports they can pull and act upon. Without a steady diet of reports to devour, a PPC consultant’s campaigns languish, get sick – and worst of all – stop converting. Good reports are essential to healthy campaigns.
If you’re running PPC campaigns, get familiar with the Adwords Report Center. It’s not the only place to get actionable data for your campaigns, but it’s still the most important section for campaign optimization.
Click for more Rock Your Adwords Campaigns with Reports