Pay Per Click (PPC)

/Pay Per Click (PPC)
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The Complete PPC Management Checklist

How to manage a pay-per-click advertising account from keywords to networks to everything in between.
I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago, I put together a checklist to help manage my PPC clients.

Hopefully, it […]

By |July 15th, 2015|Business, Pay Per Click (PPC), PPC 101, Web Analytics|0 Comments

Display Network Setup & Management Tips

Many PPC marketers shy away from the Display Network in AdWords. Either they don’t understand the network, have little experience on a non-search platform, or worse – treat it like the Google Search Network. The fact is, the Display Network can be a great addition to a well-rounded advertising program. Once you establish your Search campaigns and are pleased with conversion results, it’s time to expand.
By |August 23rd, 2012|Pay Per Click (PPC), PPC 101|0 Comments

3 Quick Tips For Writing Killer PPC Ads

The term PPC refers to hyper-targeted advertising on the search engines. If you do it right you can make a bundle. If you do it wrong, well then, you might as well have ran a million dollar ad for skinny jeans during the Super Bowl. These are my 3 quick tips for a PPC ad that will be killer.
By |May 26th, 2011|Pay Per Click (PPC)|0 Comments

How Online Marketing Fits Together

Things have been quiet in Search Traffic Pro Land - at least on this site. But things have been poppin' on the work front. Paid traffic is converting, organic rankings are rising, and local traffic is heading to clients' sites - but I guess you wouldn't know that from reading this feed. So instead of throwing up a half-baked post, I'm instead sending you to a client's site where I guest post every month. It's a big picture post showing you how everything fits together for an online business. Enjoy.
By |December 26th, 2010|Online Marketing, Pay Per Click (PPC), SEO, Web Analytics|0 Comments

The Magic of Keywords in PPC Advertising

Did you know your prospects are already thinking about your products or services? The age-old problem in advertising is not ‘if’ there’s a need. Rather, the big question is how to connect your business’ solution with the prospect’s already existing needs. Good advertising connects prospects questions they’re already thinking to your business’ answers. Consequently, a successful business must properly answer the questions in their prospect’s head.
By |October 10th, 2010|Pay Per Click (PPC)|0 Comments

The Sales Funnel in Pay Per Click Advertising

Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but neither is it for first graders. It’s an old, essential concept and is still applicable today - especially in pay per click advertising (PPC). For starters, let’s review the sales funnel. The concept is simple. Business development can be viewed as a funnel with a wide opening at top. The marketer’s job is to put as many leads into the funnel as possible. Leads go into the funnel and through a magical process of nurture and time you get sales from your efforts.
By |July 8th, 2010|Business, Pay Per Click (PPC), Sales|0 Comments

Rock Your Adwords Campaigns with Reports

The pay per click consultant is only as good as the reports they can pull and act upon. Without a steady diet of reports to devour, a PPC consultant’s campaigns languish, get sick – and worst of all - stop converting. Good reports are essential to healthy campaigns. If you’re running PPC campaigns, get familiar with the Adwords Report Center. It’s not the only place to get actionable data for your campaigns, but it’s still the most important section for campaign optimization.
By |June 14th, 2010|Pay Per Click (PPC)|0 Comments

Local Business Mistake #5: Not Advertising

Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their most prominent online real estate for advertising. You can rent the internet’s most valuable space by advertising. The goal in local business online advertising is to put your message in front of the right people at the right time to get conversions. Conversions can be anything from a getting a phone call to having a prospect download a white paper.
By |April 16th, 2010|Local Optimization, Pay Per Click (PPC)|3 Comments

Stop Depending on PPC

Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted traffic. You can start with a no-name site, with little marketing experience in that vertical, and start making money with your pay per click (PPC) skills. You can buy clicks, turn them into actions, and get paid in the process. As long as you sell your actions for more money than you pay for clicks, you're a happy marketer. It's hard to argue with the model. No retail store can boast the same effectiveness with their advertising. How many stores can hang a shingle and get consumers to come to their store for less than a dollar per visit? That's why PPC is a great form of advertising.
By |March 5th, 2010|Pay Per Click (PPC)|0 Comments

Google Killed the Yellow Pages

The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what worked. The Yellow Pages were effective. Local business advertising budgets were well spent in the Yellow Pages. To grow your business, that’s where you had to be. The same can be said for newspaper advertisements. People trusted newspapers in a similar way they trusted the big yellow book.
By |February 26th, 2010|Business, Local Optimization, Pay Per Click (PPC)|0 Comments