The Sales Funnel in Pay Per Click Advertising

Brandon Clay | July 8, 2010

Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but neither is it for first graders. It’s an old, essential concept and is still applicable today – especially in pay per click advertising (PPC).

For starters, let’s review the sales funnel. The concept is simple. Business development can be viewed as a funnel with a wide opening at top. The marketer’s job is to put as many leads into the funnel as possible. Leads go into the funnel and through a magical process of nurture and time you get sales from your efforts.

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Four Things Cutco Teaches About Online Sales

Brandon Clay | December 23, 2009

Not long ago, a family friend came over to the house. But this was no courtesy visit.

Our friend wasn’t interested in small talk. “Joe” was out for a sale. Joe sold Cutco knives. He had a bag full of knives and head full of stories – not to mention a stack of order forms waiting to be filled out.

As I thought about Joe’s pitch, I noticed some similarities between his Cutco spiel and an online sale. I’ve outlined the process to help you map your process for selling online.

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