A Complete SEO Website Audit
Brandon Clay | March 31, 2012
The first step in tackling an organic search engine optimization (SEO) project is often an SEO website audit. This audit helps lay the foundation for future search success. Properly worked, an audit can be primary reason your site jumps from page 4 to page 1 on the SERPs.
The surprising thing about SEO website audits is how diverse they are. SEO practitioners often have divergent goals and methodologies. This affects which areas are audited on a website. Some audits are backlink-focused, while others focus on more technical on-site aspects. Many are good and usually helpful, however few cover every important area of organic search in 2012.
Click for more A Complete SEO Website AuditArticle Marketing: How Google’s Panda Update Will Affect Your Marketing Strategy
Danielle Devereux | December 15, 2011
There has been a lot of recent debate amongst SEO’s as to what has resulted from Google’s recent updates. There is one consensus among us, and it’s that Google’s updates hit article marketing sites way below the belt. For those of you who don’t use article marketing in your strategy this could be valuable information as to what not to start implementing now! While it is true that some of these article sites or “content farms” as they are pejoratively known like Squidoo or Hubpages have seen their traffic slip in the last few months, Squidoo down by 5.66% in the last month and Hubpages down 8.74% ,It is not true that all of the article sites will become obsolete.
Click for more Article Marketing: How Google’s Panda Update Will Affect Your Marketing Strategy“SEO Is Not Spam:” Top 4 Google Whitehat Methods
Danielle Devereux | October 28, 2011
Recently Google CEO, Matt Cutts felt he needed to go on the record again and state that “Google does not consider SEO to be spam.” It is perfectly legitimate to try and make sure your pages are well represented in the search engines.
Click for more “SEO Is Not Spam:” Top 4 Google Whitehat MethodsHow the Google Panda Update Affects Your Website
Danielle Devereux | June 21, 2011
Unless you’re a search engine marketer you probably haven’t spent too much time worrying about how the Google algorithms changes affect your life.
If you are an online business however, you should know what the characteristics of Panda (the latest Google organic ranking updates) are and how they will affect your website.
Click for more How the Google Panda Update Affects Your WebsiteThe Anatomy of a Good SEO Link
Brandon Clay | June 4, 2010
Links are the #1 ranking factor for search engines. Not saying that onsite ranking factors don’t matter. It’s just that links matter more.
You can thank Google for that. Google popularized the importance of links with their original PageRank algorithm. Back in 19-whatever, a couple of students holed-up in grad school decided most search engines weren’t good enough. They thought links were the better way to rank webpages in a search result.
Simply put, each link to a web page would vote for that page in a search result. The page with the most votes (read: links) wins.
Click for more The Anatomy of a Good SEO Link