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SEO – Advanced

/SEO - Advanced

SEO Case Study: 100+ Attorney Law Firm Saw 60% More Organic/Direct Conversions in 2016

By |February 23rd, 2017|

A 100+ attorney law firm in the Midwest improved organic/direct new users by 10,000+ users (+24%), sessions by 10,000+ (+17%), and conversions by 1500+ (+60%) last year from basic SEO engagement.

Our team began helping a law firm on the SEO side in late 2015. The law firm operates in a mid-size city in a US-Midwestern […]

SEO Case Study: Boutique Law Firm New Users Up 68% in 2016

By |January 19th, 2017|

Small law firm in major US city dramatically improves organic search new users (68%), SEO sessions (49%), and mobile traffic (48%) last year in highly competitive market.

Our team started working with a boutique law firm in late 2015. The law firm operates in a major US city  and is extremely competitive in organic search optimization. […]

Keep Blogging: Fight Writer’s Block & Find Inspiration

By |December 15th, 2012|

How to keep blogging by finding inspiration, answering questions, reading old posts, and staying motivated.

Diversify Your Link Building Efforts

By |May 29th, 2012|

Organic SEO requires good link building. If you don’t get high-quality links – almost every month – search engines will eventually forget about your site and send relevant traffic to your competitors. That’s common SEO knowledge. However, not all link building is equal. You can consistently build links to your site, and get crushed on a whimsical Google update just because. That’s one reason to diversify your links. “Link diversity” or getting different types of links is crucial to long-term SEO success. In the long run, getting different kinds of links is much better than getting one kind of link back to your site.

A Complete SEO Website Audit

By |March 31st, 2012|

The first step in tackling an organic search engine optimization (SEO) project is often an SEO website audit. This audit helps lay the foundation for future search success. Properly worked, an audit can be primary reason your site jumps from page 4 to page 1 on the SERPs. The surprising thing about SEO website audits is how diverse they are. SEO practitioners often have divergent goals and methodologies. This affects which areas are audited on a website. Some audits are backlink-focused, while others focus on more technical on-site aspects. Many are good and usually helpful, however few cover every important area of organic search in 2012.

Article Marketing: How Panda Will Affect Your SEO Strategy

By |December 15th, 2011|

There has been a lot of recent debate amongst SEO’s as to what has resulted from Google’s recent updates. There is one consensus among us, and it’s that Google’s updates hit article marketing sites way below the belt. For those of you who don’t use article marketing in your strategy this could be valuable information as to what not to start implementing now! While it is true that some of these article sites or “content farms” as they are pejoratively known like Squidoo or Hubpages have seen their traffic slip in the last few months, Squidoo down by 5.66% in the last month and Hubpages down 8.74% ,It is not true that all of the article sites will become obsolete.

“SEO Is Not Spam:” Top 4 Google Whitehat Methods

By |October 28th, 2011|

Recently Google CEO, Matt Cutts felt he needed to go on the record again and state that “Google does not consider SEO to be spam.” It is perfectly legitimate to try and make sure your pages are well represented in the search engines.

How the Google Panda Update Affects Your Website

By |June 21st, 2011|

Unless you're a search engine marketer you probably haven't spent too much time worrying about how the Google algorithms changes affect your life. If you are an online business however, you should know what the characteristics of Panda (the latest Google organic ranking updates) are and how they will affect your website.

The Anatomy of a Good SEO Link

By |June 4th, 2010|

Links are the #1 ranking factor for search engines. Not saying that onsite ranking factors don’t matter. It’s just that links matter more. You can thank Google for that. Google popularized the importance of links with their original PageRank algorithm. Back in 19-whatever, a couple of students holed-up in grad school decided most search engines weren’t good enough. They thought links were the better way to rank webpages in a search result. Simply put, each link to a web page would vote for that page in a search result. The page with the most votes (read: links) wins.

Buying Links for SEO and ORM

By |May 14th, 2010|

Website marketers have been buying links since the dark ages. And there are legitimate uses for paid links. After all, Google has one of the largest network of paid (pay-per-click) links on the internet. But there is another seedier side of paid links. It doesn’t take long until you stumble upon paid link schemes for SEO. The purpose of these links is to manipulate search engine rankings (SERPs) for your targeted terms – ranking your web pages above competitor web pages in the search engines. This tactic has been going on almost as long as paid links themselves.