Links are the #1 ranking factor for search engines. Not saying that onsite ranking factors don’t matter. It’s just that links matter more. You can thank Google for that. Google popularized the importance of links with their original PageRank algorithm. Back in 19-whatever, a couple of students holed-up in grad school decided most search engines weren’t good enough. They thought links were the better way to rank webpages in a search result. Simply put, each link to a web page would vote for that page in a search result. The page with the most votes (read: links) wins.
Website marketers have been buying links since the dark ages. And there are legitimate uses for paid links. After all, Google has one of the largest network of paid (pay-per-click) links on the internet. But there is another seedier side of paid links. It doesn’t take long until you stumble upon paid link schemes for SEO. The purpose of these links is to manipulate search engine rankings (SERPs) for your targeted terms – ranking your web pages above competitor web pages in the search engines. This tactic has been going on almost as long as paid links themselves.
It’s hard to know where to start learning search engine optimization (SEO). With so many blogs, podcasts, books, and videos, it’s hard to know where to get your sea legs in SEO? Everything you need to know about SEO is free online. The problem is finding where to start, weighing what’s important, and knowing who to trust. That’s why I’m posting these SEO links. They should tell you about some people I trust in SEO – and help lay the foundation for improving your organic rankings.
Link building is one of the foundational elements of search engine optimization. Link building is one of the main off-page portions of on-page and off-page SEO factors. Without a solid network of backlinks, your website will be invisible to search engine’s organic results. That’s why it’s important to know some link basics. These five rules should help you understand the reason behind links and why you need more links pointing to your website. Remember, more links means more traffic – both from the actual links, but especially from the search engines.
Search engines are the highest trafficked sites on the internet. According to Alexa, Google gets more monthly visits than any other website. Yahoo and MSN search (Live, Bing, MSN) are not far behind. As a business owner with a website, you can tap into the traffic potential of the search engines for free. How do you do it? Search engines like relevance. Search engines succeed when users type in search queries, get relevant results, and click on pages to find relevant information. The goal of your website is to provide relevant content to those prospects searching for information about your products and services.
Search engine optimization (SEO) can be a complicated practice. Many variables affect your site's search engine rankings. Things like hidden text, keyword stuffing, and other questionable practices can all negatively affect your website's search engine rankings. At the same time, valuable links, logical site architecture, and structural attributes can boost your search engine rankings. What's a newby to do? With so many different SEO factors to learn, it's easy to get discouraged - especially when you're just starting out.