Web Analytics

/Web Analytics
­

Top 10 Reasons To Use Google Analytics on Your Community Website

 

Marketing has become more complicated in the past so many years – but it’s also become easier.

Even for senior living communities.

One of the ways it’s easier is all the data we have that didn’t exist 20 years ago. We have more insight into prospective residents shopping behavior than ever before.

One of the best ways to […]

By |April 25th, 2017|Digital Marketing, Web Analytics|1 Comment

The Complete PPC Management Checklist

How to manage a pay-per-click advertising account from keywords to networks to everything in between.
I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago, I put together a checklist to help manage my PPC clients.

Hopefully, it […]

By |July 15th, 2015|Business, Pay Per Click (PPC), PPC 101, Web Analytics|0 Comments

3 Tools to Optimize Twitter for SEO

When the key to Twitter for SEO is content, content, content it is important to make sure your own feed is constantly flowing, here are some tools to help you make this task a little easier.
[…]

By |January 29th, 2013|SEO, Social Media, Web Analytics|0 Comments

How the Google Panda Update Affects Your Website

Unless you're a search engine marketer you probably haven't spent too much time worrying about how the Google algorithms changes affect your life. If you are an online business however, you should know what the characteristics of Panda (the latest Google organic ranking updates) are and how they will affect your website.
By |June 21st, 2011|SEO, SEO - Advanced, Web Analytics|0 Comments

How Online Marketing Fits Together

Things have been quiet in Search Traffic Pro Land - at least on this site. But things have been poppin' on the work front. Paid traffic is converting, organic rankings are rising, and local traffic is heading to clients' sites - but I guess you wouldn't know that from reading this feed. So instead of throwing up a half-baked post, I'm instead sending you to a client's site where I guest post every month. It's a big picture post showing you how everything fits together for an online business. Enjoy.
By |December 26th, 2010|Online Marketing, Pay Per Click (PPC), SEO, Web Analytics|0 Comments

Google Analytics Audit: A 21-Point Review

If you’ve been running Google Analytics (GA) for awhile, you should probably audit your account. Your findings will give you some actionable online marketing direction. It will also ensure you’re getting the right data in your GA account. I recently compiled this GA checklist while working with a client. I thought it would be helpful for anyone else needing a Google Analytics audit.
By |September 13th, 2010|Web Analytics|0 Comments