Marketing has become more complicated in the past so many years – but it’s also become easier.
Even for senior living communities.
One of the ways it’s easier is all the data we have that didn’t exist 20 years ago. We have more insight into prospective residents shopping behavior than ever before.
One of the best ways to […]
How to manage a pay-per-click advertising account from keywords to networks to everything in between.
I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago, I put together a checklist to help manage my PPC clients.
Hopefully, it […]