How the Google Panda Update Affects Your Website

Danielle Devereux | June 21, 2011

Google's everchanging algorithms

Unless you’re a search engine marketer you probably haven’t spent too much time worrying about how the Google algorithms changes affect your life.

If you are an online business however, you should know what the characteristics of Panda (the latest Google organic ranking updates) are and how they will affect your website.

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3 Quick Tips For Writing Killer PPC Ads

Danielle Devereux | May 26, 2011

Bad-PPC-Ads

The term PPC refers to hyper-targeted advertising on the search engines. If you do it right you can make a bundle. If you do it wrong, well then, you might as well have ran a million dollar ad for skinny jeans during the Super Bowl.

These are my 3 quick tips for a PPC ad that will be killer.

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Top 7 Places To Be Listed For Local Search

Danielle Devereux | May 15, 2011

Build Links For Local Search

It isn’t hard to get your site listed and your profile built out on these websites, it’s just a little tedious. That’s why search engine optimization firms charge a lot to do it for you.

If you do it yourself you can save a bunch of money here and utilize their services for more strategic endeavors. It is free to create a business profile on all the sites listed below.

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Four Ways To Get More Links for SEO

Danielle Devereux | April 25, 2011

Linkbuilding Strategies

Linkbuilding is still the most valuable action you can take in order to get your site to rank highly in Google. Why?

Simply stated, links are the basic connector between sites on the web. They are the key to establishing your relationship to the rest of the internet. So obviously then, the more relationships you have online, the higher your relevance in the eyes of the search engines.

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How To Get Online Exposure For Your Small Business

Danielle Devereux | March 26, 2011

Happy visitors turn into happy customers!

These are just a few tips to get you started, they may seem obvious to you, and if so, good! you are ahead of the pack because most small business aren’t even online, let alone utilizing all the free exposure at their finger tips.

According to a Small Business Success Index (SMBSI) poll conducted last month only half (56 percent) of small businesses have websites. Of those businesses with websites, only a quarter (27 percent) have a SEO program in place. So not only do many small businesses lack an online presence, most of them are basically invisible to search engines.

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