A 100+ attorney law firm in the Midwest improved organic/direct new users by 10,000+ users (+24%), sessions by 10,000+ (+17%), and conversions by 1500+ (+60%) last year from basic SEO engagement.

Midwest Law Firm SEO Case Study - Search Traffic Pro

Our team began helping a law firm on the SEO side in late 2015. The law firm operates in a mid-size city in a US-Midwestern state. We serve as an SEO consultant for this law firm and have made only minor adjustments on their SEO in the past year. The purpose of this post is to show how much improvement can happen with simple changes to SEO.

For privacy purposes, we do not including any mentions of the actual firm, only generic Google Analytics screenshots.

SEO Actions for Midwest Law Firm

  • Local SEO restructure to improve SEO traffic in the cities they operate.
  • Link acquisition on law firm directory sites.
  • Consulting on more law firm sites to participate.
  • Revamped Google Analytics tracking to focus more on prospects.
    (Note: This is a bare-bones SEO engagement and it still resulted in more

SEO Results for  Midwest Law Firm

Last year (2016) was the first full year of managing SEO for this law firm. Comparing results last year to the previous year (2015), here’s what happened…

Organic & Direct new users improved by over 10,000 (+24%).

Midwest Firm New Users - 2016

Organic & Direct sessions improved by over 10,000 (+17%).

Midwest Firm Sessions - 2016

Organic & Direct conversions improved by over 1,500 (+60%).

Midwest Firm Conversions - 2016

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