Brandon Clay is now a Digital Strategist with Coalition If you're looking for a solid digital partner, I'd love to chat more. Checkout the case studies, team, and awesome results for clients at



Video Pro Tip #2: Get A Hero Message

By |May 16th, 2017|

What’s a hero message and three good examples of how companies connect with their target audience members.

There’s so much to know about digital marketing it’s hard to know where to start optimizing. If you already have a business, do you build a better website or do you start buying keywords [...]

Keep Blogging: Fight Writer’s Block & Find Inspiration

By |December 15th, 2012|

How to keep blogging by finding inspiration, answering questions, reading old posts, and staying motivated.

How To Succeed In An Online Marketing Career

By |November 12th, 2012|

To me, career success is enjoying what I do and getting paid well to do it. Prior to my current occupation in online marketing, I had several jobs that I didn’t want to return to on Monday morning. Some were worse than others. When I was selling at Dell, there were days when I wanted to walk to my car and not come back. Some jobs were better than others like teaching middle school kids at a Christian School. That was fun, but it didn’t pay a single-income family’s bills.

Online Copy & Pay Per Click Advertising

By |December 30th, 2009|

Old-school copywriters had it hard. Early practitioners of "scientific advertising" (aka - direct marketing) like Claude Hopkins and John Caples were meticulous in their efforts to measure advertising results. Hopkins would often count coupons after a test campaign. The results determined whether a larger advertising venture would be profitable. Caples was no different. In his Tested Advertising Methods, 5th Edition, the author described the tedious nature the process...

Four Things Cutco Teaches About Online Sales

By |December 23rd, 2009|

Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn't interested in small talk. "Joe" was out for a sale. Joe sold Cutco knives. He had a bag full of knives and head full of stories - not to mention a stack of order forms waiting to be filled out. As I thought about Joe's pitch, I noticed some similarities between his Cutco spiel and an online sale. I've outlined the process to help you map your process for selling online.

Why Headlines Are Like Bait

By |December 17th, 2009|

As an online copywriter, you are a fisherman - or fisher if that suits you. Your job is to catch as many fish as possible while you're at sea. But you don't want just any fish. You want fish with the best prospects for a good meal. In other words, you want mahi mahi, not minnows. To catch mahi, you'll need mahi bait. Throw out something your beloved fish hates and you'll have no chance for success. You'll never get a bite. Without a bite, the fisherman goes hungry. Your bait is that important. But throw out the right bait and you're reeling in mahi for hours.

Humility in Online Copywriting

By |November 13th, 2009|

I'm a confident guy. It's one reason I chose marketing as a career. I had this fool idea I could write winning sales letters and beat the best of them. Even if my competition had been writing for 20 years, I figured I'd find an angle they hadn't explored - a stone left unturned. Then I would turn a phrase better with my superior wordsmith abilities and win the control. But I was wrong.

The Power of Words

By |November 6th, 2009|

Words are powerful. Words launch armies. Words elect presidents. Words land you jobs and words convince someone to marry you. But words can do more than that - words can persuade you to take another step along a path where you ultimately pull out your credit card. Words convince you to buy something. And that's why we read this stuff: we want people to buy something from us - online.