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Pay Per Click (PPC)

/Pay Per Click (PPC)

Proprietary Trading Firm Improved Lead Flow 1,581% In 7 Months

By |October 27th, 2018|

How Search Traffic Pro helped a prop trading firm establish a new lead channel and grow overall leads by 1581% while dropping cost per lead (CPL) by 74.9% in 7 months.
URL: (hidden)

Website Focus: lead generation

Services Provided: consulting, conversion optimization, PPC management

Business Type: business to consumer

Client Industry: proprietary trading firm

Case Summary

This trading firm needed to establish […]

The Complete PPC Management Checklist

By |July 15th, 2015|

How to manage a pay-per-click advertising account from keywords to networks to everything in between.
I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago, I put together a checklist to help manage my PPC clients.

Hopefully, it […]

Display Network Setup & Management Tips

By |August 23rd, 2012|

Many PPC marketers shy away from the Display Network in AdWords. Either they don’t understand the network, have little experience on a non-search platform, or worse – treat it like the Google Search Network. The fact is, the Display Network can be a great addition to a well-rounded advertising program. Once you establish your Search campaigns and are pleased with conversion results, it’s time to expand.

3 Quick Tips For Writing Killer PPC Ads

By |May 26th, 2011|

The term PPC refers to hyper-targeted advertising on the search engines. If you do it right you can make a bundle. If you do it wrong, well then, you might as well have ran a million dollar ad for skinny jeans during the Super Bowl. These are my 3 quick tips for a PPC ad that will be killer.

How Online Marketing Fits Together

By |December 26th, 2010|

Things have been quiet in Search Traffic Pro Land - at least on this site. But things have been poppin' on the work front. Paid traffic is converting, organic rankings are rising, and local traffic is heading to clients' sites - but I guess you wouldn't know that from reading this feed. So instead of throwing up a half-baked post, I'm instead sending you to a client's site where I guest post every month. It's a big picture post showing you how everything fits together for an online business. Enjoy.

The Magic of Keywords in PPC Advertising

By |October 10th, 2010|

Did you know your prospects are already thinking about your products or services? The age-old problem in advertising is not ‘if’ there’s a need. Rather, the big question is how to connect your business’ solution with the prospect’s already existing needs. Good advertising connects prospects questions they’re already thinking to your business’ answers. Consequently, a successful business must properly answer the questions in their prospect’s head.

The Sales Funnel in Pay Per Click Advertising

By |July 8th, 2010|

Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but neither is it for first graders. It’s an old, essential concept and is still applicable today - especially in pay per click advertising (PPC). For starters, let’s review the sales funnel. The concept is simple. Business development can be viewed as a funnel with a wide opening at top. The marketer’s job is to put as many leads into the funnel as possible. Leads go into the funnel and through a magical process of nurture and time you get sales from your efforts.

Rock Your Adwords Campaigns with Reports

By |June 14th, 2010|

The pay per click consultant is only as good as the reports they can pull and act upon. Without a steady diet of reports to devour, a PPC consultant’s campaigns languish, get sick – and worst of all - stop converting. Good reports are essential to healthy campaigns. If you’re running PPC campaigns, get familiar with the Adwords Report Center. It’s not the only place to get actionable data for your campaigns, but it’s still the most important section for campaign optimization.

Local Business Mistake #5: Not Advertising

By |April 16th, 2010|

Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their most prominent online real estate for advertising. You can rent the internet’s most valuable space by advertising. The goal in local business online advertising is to put your message in front of the right people at the right time to get conversions. Conversions can be anything from a getting a phone call to having a prospect download a white paper.

Stop Depending on PPC

By |March 5th, 2010|

Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted traffic. You can start with a no-name site, with little marketing experience in that vertical, and start making money with your pay per click (PPC) skills. You can buy clicks, turn them into actions, and get paid in the process. As long as you sell your actions for more money than you pay for clicks, you're a happy marketer. It's hard to argue with the model. No retail store can boast the same effectiveness with their advertising. How many stores can hang a shingle and get consumers to come to their store for less than a dollar per visit? That's why PPC is a great form of advertising.