Brandon Clay is now a Digital Strategist with Coalition If you're looking for a solid digital partner, I'd love to chat more. Checkout the case studies, team, and awesome results for clients at



Marketing Tip 4: Identify Your Top Conversions

By |May 31st, 2017|

What are conversions, why you need them, and some examples of good conversions for ecommerce and service-based marketing websites.

Video Pro Tip #3: Nail Your Value Propositions

By |May 25th, 2017|

Before you build a house, you need a good foundation. The same is true in digital marketing. Last week we talked about getting a Hero Message. That’s huge to connect your target audience to your company in a one-line message. But it doesn’t stop there. This week, we cover value propositions.

Social Media in the Modern World, #Bostonstrong

By |April 21st, 2013|

As a Bostonian, this was a tough week for me.  My mind was less on work and more focused on updates from my family who had just missed being downtown when the already infamous Boston Marathon bombings occurred.  My thoughts were with my family and friends back home, with the hundreds of injured, and three […]

The Benefits of Work From Home for SEO

By |March 2nd, 2013|

Earlier this week, the CEO of Yahoo, Marissa Mayer ordered the company a strict no work from home policy.  She believes face-to-face interactions are important for business, but often in SEO we don’t get the opportunity to work face-to-face.

Learn More About SEO in the Fashion Blog Realm

By |February 11th, 2013|

Last weekend was the Super Bowl, but this week is bigger the Super Bowl for the fashion world as New York Fashion Week takes place in New York City.  Many blog posts have been written about what we can learn from Super Bowl commercials but I’d like to share what I’ve learned about SEO from observing the fashion world–specifically the bloggers.

How to Build Content Partnerships and Keep Them

By |January 14th, 2013|

How to build valuable online relationships and links through strategic content partnerships.


Content partnerships are often an extremely effective way to get links.  With SEO becoming a critical component to a successful online marketing mix, blogs are getting more requests than ever for content partnerships.  There is a certain link building etiquette we must keep in […]